The jewel of the Renaissance

Experience the jewel of the Renaissance, cultural leader in food, fashion and art, embracing its past and present like no other city. Declared world heritage site by UNESCO, the historic center of Florence lets you dive into a world of Italian lifestyle that you soon feel part of.

Don’t miss the beautiful landscape of Tuscany with its famous Cypresses and naturally covered hills.

Festive traditions around Italy

There’s so much to experience in Italy during Festive Days. Discover some of Italy’s most popular festive traditions that you will absolutely love being a part of.

Giotto and Tuscany

Giotto di Bondone is one of the most influential artists in the history of art and of Florence, who made good use of his unique, revolutionized painting style.

Fall in Love with Italy

Wonderful landscapes with changing colors, pleasant climate, festivals and events related to food and traditions: autumn in Italy is simply spectacular and is filled with a charm and unforgettable atmospheres.

Explore the best of Italianness

Find your Italian inspiration, plan ahead your dreamy escape to Italy and save up to 25%!
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Time for Romance

Indulge in an unforgettable escape for two among Italian beauties and collect memorable moments with your special one
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Culinary Temptations

Immerse yourself in a culinary journey in Italy and let you be tempted by local flavours.
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white painted building in front of body of water

The St. Regis Florence

Situated in central Florence, the scenic St. Regis Florence has been the preferred stop of seasoned travelers since the 18th Century. Steps away from iconic landmarks, it offers an unrivaled immersion into the cradle of the Renaissance.
round pool in building

The Westin Excelsior Florence

With the Piazza della Signoria and Uffizi just steps away, The Westin Excelsior, Florence sits at the center of Florentine culture. Browse boutiques along the Ponte Vecchio, have an espresso at a local café, and enjoy the best Florence has to offer.
silhouette of buildings during golden hour

Piazzale Michelangelo

A Florentine piazza with a view to rival any other found across Italy.
low-angle photography of brown concrete building

Piazza della Signoria

Once the center of politics in the Florentine Republic the Piazza della Signoria continues to be a political focal point of Florence.
silhouette photo of bridge

Ponte Vecchio

The Ponte Vecchio is a inspiring medieval stone arch bridge, lined with shops, and spaning the Arno River in Florence.

Through these old streets I wander dreamily; Around me Florence sweeps her busy tide of life.

– William Leighton