The jewel of the Renaissance

Experience the jewel of the Renaissance, cultural leader in food, fashion and art, embracing its past and present like no other city. Declared world heritage site by UNESCO, the historic center of Florence lets you dive into a world of Italian lifestyle that you soon feel part of.

Don’t miss the beautiful landscape of Tuscany with its famous Cypresses and naturally covered hills.

The National Museum of Bargello

Discover one of the oldest buildings in Florence. Since the mid-1900s, the building began its use as a National Museum, inside you can find the most stunning collection of Renaissance art.

In Love with Italy: a travel guide for romance lovers

Nestled between glimpses of natural landscapes, rich of monuments and immortal memories, Italy knows how to wear its most fascinating and seductive dresses to give its beauty to visiting couples with romantic scenography of other times.

Festive traditions around Italy

There’s so much to experience in Italy during Festive Days. Discover some of Italy’s most popular festive traditions that you will absolutely love being a part of.

Italy City Breaks

Find your perfect Italian city break
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Buongiorno Italia: Rediscover beauty

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white painted building in front of body of water

The St. Regis Florence

Situated in central Florence, the scenic St. Regis Florence has been the preferred stop of seasoned travelers since the 18th Century. Steps away from iconic landmarks, it offers an unrivaled immersion into the cradle of the Renaissance.
round pool in building

The Westin Excelsior Florence

With the Piazza della Signoria and Uffizi just steps away, The Westin Excelsior, Florence sits at the center of Florentine culture. Browse boutiques along the Ponte Vecchio, have an espresso at a local café, and enjoy the best Florence has to offer.
silhouette of buildings during golden hour

Piazzale Michelangelo

A Florentine piazza with a view to rival any other found across Italy.
low-angle photography of brown concrete building

Piazza della Signoria

Once the center of politics in the Florentine Republic the Piazza della Signoria continues to be a political focal point of Florence.
silhouette photo of bridge

Ponte Vecchio

The Ponte Vecchio is a inspiring medieval stone arch bridge, lined with shops, and spaning the Arno River in Florence.

Through these old streets I wander dreamily; Around me Florence sweeps her busy tide of life.

– William Leighton