The jewel of the Renaissance

Experience the jewel of the Renaissance, cultural leader in food, fashion and art, embracing its past and present like no other city. Declared world heritage site by UNESCO, the historic center of Florence lets you dive into a world of Italian lifestyle that you soon feel part of.

Don’t miss the beautiful landscape of Tuscany with its famous Cypresses and naturally covered hills.

The art of the Aperitivo in Florence

Whether you’re in Milan, Venice, Florence, or Rome, you can find many spots offering different kinds of aperitif: SE·STO on Arno Restaurant is definitely one of the most iconic.

Embrace the Italian Sunshine

Stretching from the Mediterranean Sea to the mountains of the Alps Italy is sunny and radiant in Summer. Pack some light, comfortable clothing, carry a pair of sunglasses and discover the top must-visit cities in Italy during this magic season.

Explore Italy in full bloom

Summer isn’t the only time to visit Italy. Spring in Italy brings with it a lot more than vibrant blooms – from the delicious foods at local markets to new fashions and exciting festivals.

Cherish the Italian Sunshine

Book your Summer getaway in the country of Beauty: enjoy €50 daily hotel credit if you reserve a premium room or €100 for a suite.
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Living the Italian Summer

Book in advance and save up to 25% on your Italian Summer holidays
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Your Exquisite Suite in Florence

Experience Florence with a distinctive stay: suite accomodation, daily buffet breakfast, champagne ritual, flowers or fruit backet upon arrival and butler service.
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white painted building in front of body of water

The St. Regis Florence

Situated in central Florence, the scenic St. Regis Florence has been the preferred stop of seasoned travelers since the 18th Century. Steps away from iconic landmarks, it offers an unrivaled immersion into the cradle of the Renaissance.
round pool in building

The Westin Excelsior Florence

With the Piazza della Signoria and Uffizi just steps away, The Westin Excelsior, Florence sits at the center of Florentine culture. Browse boutiques along the Ponte Vecchio, have an espresso at a local café, and enjoy the best Florence has to offer.
silhouette of buildings during golden hour

Piazzale Michelangelo

A Florentine piazza with a view to rival any other found across Italy.
low-angle photography of brown concrete building

Piazza della Signoria

Once the center of politics in the Florentine Republic the Piazza della Signoria continues to be a political focal point of Florence.
silhouette photo of bridge

Ponte Vecchio

The Ponte Vecchio is a inspiring medieval stone arch bridge, lined with shops, and spaning the Arno River in Florence.

Through these old streets I wander dreamily; Around me Florence sweeps her busy tide of life.

– William Leighton