Smart, cutting-edge, charming.

Milan is multicultural city, with a heart from a great European metropolis and a cultural heritage that ranges from the Gothic spiers of the Duomo to the futuristic towers designed by architects Zaha Hadid and César Pelli. This is the place where the future intertwines with the past, in a constant motion based on performance and excellence.

Against every cliché, proudly.

Fashion, design, finance, business and much more: Milan knows how to reinvent itself every time, without losing its unique identity made of avant-garde, civic culture, sober elegance and innovation.

Guido Piovene, a Milanese writer, said: “To understand Milan you have to dive into it and not look at it like a work of art”: for this reason, we asked eight local Instagrammers to unveil the multifaceted charm of this city with their own words and images. What emerged was a portrait of a multicolored and enchanting city, capable of upsetting all the clichés of a gray and detached metropolis.

Let’s start this journey!

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Featured Hotels & Resorts

Browse our collection of unique hotels & resorts across Italy

Four Points by Sheraton Milan Center

Whether you are a business traveler or on a family holiday, enjoy the comfort of our hotel with its renovated rooms in the new design Centrale District.

The Westin Palace, Milan

Our downtown location is convenient to the city’s famous shopping and monuments. This historic luxury hotel is an elegant and sophisticated meeting point for business and leisure travellers alike.

Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan

Excelsior Hotel Gallia, Milan is an extraordinary destination in a city recognized for its creativity, where fashion, design, and cuisine come together. Let our experienced Luxury Collection concierge be your guide to an unforgettable stay.