Discovering the timeless charm of the Liberty architecture in Milan.

We embarked on a journey to discover the most authentic identity of Milan, through the sinuous lines, the floral decorations and the seductive colors of the nineteenth-century buildings that stand around the district of Porta Venezia. And we have discovered a different city, but always able to inspire.

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Back to the Beautiful Era.

A journey in the era of the Belle Epoque means taking a leap to an era in Europe considered with hindsight to be “Golden” or full of optimism, economic prosperity, and innovations of all kinds including regional peace.
Milan has been able to interpret this spirit more than any other Italian city, thanks to the creativity of architects and artists who have been able to translate into forms, volumes and patterns the tension of change, the fervor and cultural vivacity of the early twentieth century.

 

We partnered with five top Instagrammers to discover the true spirit of Liberty in Milan and draw a fascinating itinerary full of color, imagination and dynamism of an unforgettable era.


Let’s start our journey through Milan’s Belle Epoque!
Leonardo Macrì
gray concrete building with two veranda

Leonardo Macrì

“When you walk around the city, always look around.
If you stop and try to appreciate the beauty that surrounds you, you may also be able to travel in a noble and elegant past, like the liberty of the early ‘900.”

Lorenzo walked with his nose up and stopped at Corso Magenta, where stands Casa Laugier. It is one of the Liberty buildings that stands out for its classicist and more austere appearance, compared to the typical typical flamboyant and frivolous Liberty decorations. Casa Laugier was built between 1905 and 1906 by the baron Laugier and it was designed by the architect Tagliaferri. It is characterized by concrete decorations, majolica tiles and wrought iron balconies.
In his journey through Belle Epoque, Lorenzo also portrayed the façade of Casa Campanini, in Via Bellini. The iconic entrance is characterized by two imposing caryatids created by the sculptor Michele Vedani and by a wrought iron gate. A classic of the sinuous and seductive Art Nuveau style.

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Chiara Cazzamali
gray concrete building

Chiara Cazzamali

“Have you ever noticed that when we walk we always look down? Absorbed in our thoughts, worries, often stuck on the cell phone, running towards our next commitment. We are often here but we are already elsewhere. Take care, it just happens that way. But today I looked up and saw this. A masterpiece, one of many, in the middle of the city.”

Chiara’s journey through time to discover Milanese Liberty is distinguished by three stages: Casa Tensi, in Via Vivaio, built by architect Ernesto Piovano: then she moved to Piazza Duse, a stone’s throw from Corso Venezia and part of the so-called “Quadrilatero del Silenzio”. This square is dedicated to Eleonora Duse, muse of Gabriele D’Annunzio, and is a true jewel of Liberty palaces with facades adorned with friezes, statues and austere palaces. The last stop is the former Cinema Dumont, built between 1908 and 1910: one of the first cinematrographs in Milan and in Italy, designed by the architects Tettamanzi and Mainetti.

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Carlo Zaffaroni
white cherub statuette beside green leafed plant

Carlo Zaffaroni

“Milan can give an unexpected touch of pink.”
Carlo chose two iconic attractions of the Milanese Liberty. He first stopped at Villa Invernizzi, in Via dei Cappuccini. A little known corner of Milan, in the heart of the Quadrilatero del Silenzio: Villa Invernizzi is a true oasis of peace, characterized by a garden with pink flamingos. A surreal parenthesis, a place still in time in the capital of business that never stops. His tour then continued towards Corso Venezia, where he stopped at Palazzo Castiglioni. A three-storey building characterized by an elaborate façade, designed by the eccentric architect Giuseppe Sommaruga. One of the most famous icons of Milanese Liberty.

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Lorenzo De Pirro
gray building landmark

Lorenzo De Pirro

Lorenzo has officially fallen in love with the Milanese liberty.
Three attractions inspired him: the first is Casa Sola-Busca, in Via Serbelloni. This building is also called by the citizens of Milan “Ca ‘de l’oreggia” (“House of the Ear”) because it is characterized by an original and flamboyant ear-intercom designed by the Milanese sculptor Adolfo Wildt.
Lorenzo’s journey continued towards Via Malpighi. He stopped at Casa Guazzoni, designed in 1904 by the architect Giovanni Battista Bossi. The building is located in the area previously occupied by the Milanese public transport company. Then he continued towards Via dei Cappuccini, where he was amazed by Casa Berri Meregalli. Designed by architect Giulio Ulisse Arata, it stands out for its exuberant style and its majestic angular façade. The decorations are inspired by a wild eclecticism, mixing Romanesque elements with Gothic and Renaissance decorations and typical Art Nouveau ornaments.

“If you have never seen this area of ​​Milan, take a leap and lose yourself in these streets: it will be like traveling through time!”

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Marco Usai
brown concrete building

Marco Usai

“Milan is a mix between innovation and tradition. Modern buildings and period buildings.”
Among all the Liberty attractions in Milan, Marco chose the Civic Aquarium: the third oldest aquarium in Europe and a true icon of Art Nouveau. It was built in 1905 for the Milan World’s Fair and it is on the edge of Sempione Park. One of the most picturesque feature of the building is the facade, which includes a Neptune statue designed by sculptor Oreste Labò.

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Be intrigued by the an unexpected vivacity of colors and Art Decò vibes

Forget the usual cliche about gray and industrial Milan: we retraced some the most iconic attractions and places of Liberty Milanese: from Corso Venezia to Via Bellini, from Via Frisi to Via Serbelloni, to the discovery of the most authentic and colorful interpretations of Art Nuveau.

An icon of Milanese Liberty.

You can’t experience the essence of Milanese Liberty without a visit to the iconic Sheraton Diana Majestic. Behind the revolving doors of the legendary building lies the true spirit of a city that has enchanted the world.